Strategically
Most agencies manage product feeds by hand. At scale, that means things fall through the gaps — disapprovals pile up, new products go live late, titles never get optimised. We built Strategically to fix that, permanently.
Started as an internal tool. Built because no existing platform solved the problem at catalogue scale.
Products optimised
8,204
↑ 48 today
Feed health
96%
↑ 4% this week
Disapprovals
3
↓ 94% resolved
Recent optimisations
96%
Average feed health score across all clients
<24h
Time to optimise new products from your store
Weekly
Automatic re-optimisation run on all products
What Strategically does
Product feed management
Every product in your catalogue optimised automatically. Titles, attributes, product category mappings — processed daily, re-optimised weekly. New Shopify products live in under 24 hours.
Learn more →Google Ads management
Shopping and Performance Max campaigns built on clean data, structured around gross margin. We target Profit on Ad Spend — not vanity ROAS. Reported against financial targets every month.
Learn more →Data enrichment
Missing attributes, wrong product types, incomplete fitment data — identified and filled. We map your catalogue against category-specific requirements and close every gap: Shopping, SEO, and site search.
Learn more →Product description writer
Manufacturer copy is duplicate content — it doesn't convert and Google doesn't rank it. We rewrite thousands of product descriptions into original, converting copy at scale. From $0.75/product.
Learn more →How it improves
Strategically builds context on your catalogue over time. Every optimisation cycle teaches it more about your product types, your category patterns, and what's working versus what isn't.
Most catalogues follow an 80/20 pattern — roughly 20% of products drive the results, 80% aren't performing. Strategically is always working in that 80%: identifying the highest-opportunity non-performing products, re-optimising them, and tracking whether the changes hold. The system never stops looking for what to fix next.
Week 1 — Audit and baseline
Full catalogue audit. Every gap, disapproval, and missed optimisation identified. Products segmented into three groups: performing, slightly performing, and non-performing.
Month 1 — First optimisation cycle
Non-performing products enriched and pushed to Merchant Center first — lowest risk, highest opportunity. Titles, descriptions, and product categories corrected. Disapprovals resolved. Performance tracked before the next batch moves.
Month 3 — Learning what works
Strategically has enough performance data to identify patterns — which optimisations are moving the needle and which products need a different approach. Re-optimisation cycles get sharper. The 80% that wasn't working starts to shrink.
Ongoing — Always working the catalogue
Daily sync with Merchant Center. New products processed automatically. Performing products protected. Non-performing products continuously re-evaluated and re-optimised. Weekly re-optimisation run. Monthly financial review against targets.
We'll run a full audit of your Merchant Center feed and show you exactly what's broken, what it's costing you, and what Strategically would fix first.
No commitment. Written report within five working days.