About Strategically.co

Built by people who understand both sides of ecommerce growth.

Strategically.co was founded by a content operator and a commercial financier who kept running into the same problem: Shopify merchants with genuine potential were losing money on Google because their product data was a mess and nobody was fixing it properly.

Strategically.co at a glance

Founders with complementary expertise — content and commercial finance

Core services covering the full ecommerce data and ads stack

Days to profitable ad performance for most managed clients

$0.75

Per product for self-serve AI tools — no subscription required

The story

We saw the same problem across every catalogue we touched.

Shopify merchants spending thousands a month on Google Ads, wondering why their campaigns weren't converting. The agencies told them the campaigns needed work. The developers told them the site needed work. Nobody told them the product data was the problem.

Incomplete attributes. Duplicate descriptions copied from manufacturer spec sheets. Feed titles optimised for internal SKU codes rather than customer search queries. Google couldn't understand what the products were, so it couldn't show them to the right people. The campaigns were fine. The data underneath them was broken.

Rebecca had spent years helping SaaS businesses tell their stories through content — she understood what it took to make complex products legible to the people who needed to buy them. Sam had spent years lending capital to ecommerce businesses — he understood what the numbers behind a healthy catalogue business needed to look like.

The combination made an obvious point: this is a data quality problem, not a campaign problem. Fix the data, the campaigns fix themselves. We built Strategically to do exactly that — at the scale where manual work breaks down.

Background

Rebecca builds a content agency

Creating content, copy, and product storytelling for some of the world's largest SaaS businesses. Learns what it takes to translate complex products into language that converts.

Background

Sam works in debt finance for ecommerce

Lending capital to ecommerce businesses, underwriting their catalogue economics, and understanding exactly how product data quality affects revenue at scale.

The problem

The same issue keeps appearing

Across every catalogue either of them touched — fashion, automotive, home & garden — the root cause of underperforming Google campaigns was always the same: broken product data upstream of the campaigns.

The build

Strategically is founded

The insight: feed management, data enrichment, and Google Ads needed to work as one connected system — not three separate agency services. We built the platform to make that possible.

Today

AI tools + managed services

Self-serve AI tools for merchants who want to do it themselves, and a managed service for those who want an expert team to run it. Both built on the same belief: clean data is the foundation of profitable growth.

The team

Two founders. Complementary expertise.

Strategically was built by people who came to ecommerce from different directions — content strategy and commercial finance — and arrived at the same conclusion.

Rebecca Hay

Co-founder

Rebecca spent years running a content agency that created product copy, brand narratives, and SEO content for some of the world's largest SaaS businesses. She understands how to translate what a product does into language that search engines reward and customers trust — which turns out to be exactly what product data enrichment requires at scale.

That background — writing for conversion, writing for search, writing at scale — is embedded in how Strategically approaches product descriptions, title optimisation, and attribute enrichment. The question is always the same: what does this customer need to know to buy, and what does Google need to know to show it to them?

Previously

Content agency founder — SaaS clients at global scale

Product copy, brand content, and SEO strategy

Built and managed content operations for high-growth technology businesses

View LinkedIn profile

Sam Franklin

Co-founder

Sam worked in debt finance, lending capital to ecommerce businesses. Underwriting those loans meant understanding catalogue economics at a level most agencies never get close to — how many SKUs, what margin profile, how does product data quality affect sell-through rate, what does a profitable Google Ads account actually look like versus one that looks profitable on the surface.

That commercial lens is why Strategically measures everything in profit, not revenue. POAS over ROAS. Gross margin at the product level before a single campaign is touched. It's not a philosophical position — it's what you learn when you've spent years lending money against ecommerce businesses and watching what makes them work.

Previously

Debt finance — lending capital to ecommerce businesses

Ecommerce underwriting and catalogue economics

Deep experience in what separates profitable Shopify merchants from those running on thin margins

View LinkedIn profile

How we work

Three things we hold to on every client.

Not values in the poster-on-the-wall sense. Things that actually change how we work and what we recommend.

Data before campaigns, always

We never touch campaigns until the feed is clean. It sounds obvious but most agencies don't do it — they optimise on top of broken data and wonder why performance plateaus. We fix the foundation first, every time.

Profit, not revenue

Revenue without margin isn't growth. Every recommendation we make is tested against the question: does this generate more profit, or just more revenue? POAS targets are set before campaigns are built. Financial reviews report on gross profit contribution, not impressions.

Clarity before you sign

We tell you what we're going to do, how long it will take, and what it will cost — before the engagement starts. No surprises at month three. If we don't think we can help, we say so on the discovery call.

Built by people who understand both sides of ecommerce growth.

We saw the same problem across every catalogue we touched.

Two founders. Complementary expertise.

Three things we hold to on every client.

Start with a 30-minute discovery call