Merchant Center Optimization
Every product in your catalogue optimised daily. Titles enriched, attributes corrected, disapprovals resolved — without anyone on your team touching it.
Strategically — Live
Feed health
96%
↑ 4% this week
Optimised
8,204
↑ 48 today
Disapprovals
3
↓ 94% resolved
Recent optimisations
Autonomous feed management
Most ecommerce teams know their Merchant Center feed is a problem. Titles are generic, attributes are missing, disapprovals pile up. But the work is never-ending — fix one thing, three more break.
The result: campaigns are running on broken data, paying for clicks that go nowhere, missing auctions they should be winning. Every day the feed is incomplete is revenue lost.
Products take too long to go live
New Shopify products sit unoptimised for days or weeks. By the time they appear in Shopping, the traffic window has passed.
Merchant Center disapprovals nobody tracks
Policy violations and data quality issues accumulate silently. When they're caught, fixing them manually takes hours.
Titles that Google ignores
Generic titles copied from your CMS don't match how people search. Google skips them in favour of competitors who got the copy right.
Campaigns underperforming for no obvious reason
When feed quality is the root cause, adjusting bids and budgets doesn't help. The problem is upstream.
How it works
01
We connect directly to your Shopify store and Merchant Center. Full catalogue audit within 48 hours — every gap, disapproval, and missed optimisation identified.
02
Strategically writes titles against competitor patterns, enriches descriptions, assigns product categories, and scores every product against Google's requirements.
03
Products scoring above 80 are pushed to Merchant Center automatically. Products scoring 60-80 are flagged for a quick human check. Below 60 are queued for fix.
04
Daily sync for new and changed products. Weekly re-optimisation run across everything. Your feed never falls behind again.
What's included
Merchant Center Optimization is a tech-delivered product — the AI platform does the work. No agency markup. No manual feed management. Just software running continuously.
Book a free auditTitles written against competitor search patterns for your product category. Updated as patterns change.
Descriptions, highlights, product details, and custom labels populated automatically.
Google Product Category correctly assigned for every product — the single biggest driver of auction eligibility.
Every Merchant Center disapproval detected and resolved automatically. Policy violations flagged before they affect spend.
New and changed products processed within 24 hours. No manual uploads.
Full catalogue refreshed weekly against current category requirements and competitor patterns.
Covers up to 5,000 products. Credits used for AI actions — titles, descriptions, attributes.
Live scoring, optimisation history, disapproval log, and attribute coverage — updated daily.
How it compares
| Option | Price | What you get | AI-delivered | Category-specific |
|---|---|---|---|---|
| DataFeedWatch | $64–$196/mo | Manual rule configuration, no AI | ✗ | ✗ |
| GoDataFeed | $39–$399/mo | Basic feed mapping, manual fixes | ✗ | ✗ |
| Channable | $104–$215/mo | Rule-based system, requires expertise | ✗ | ✗ |
| Agency feed management | $2,500–$4,000/mo | Human-managed feeds for large catalogues | ✗ | ✗ |
| Strategically MC Optimization | $0.75/product (self-serve) · $499/mo managed | AI-first — no rules, no manual work | ✓ | ✓ |
Results
Home & garden retailer
~8,000 SKUs
Full feed restructure, product category mapping, title enrichment across entire catalogue.
ROAS
1.8x → 4.2x
Wasted spend
−64%
Achieved in 90 days
Sports & outdoor retailer
~22,000 SKUs
Title optimisation at scale, disapproval resolution, attribute enrichment across 22,000 products.
Revenue from Shopping
+38%
Disapprovals resolved
94%
Achieved in 60 days
We'll audit your Merchant Center feed and show you every disapproval, missed attribute, and title gap — in writing, within five working days.
Book a free audit →No commitment. Written report within five working days.