Google Ads Management
Anyone can spend more budget. The skill is understanding your gross margins, setting a POAS target that makes sense for your business, and building campaign structure that hits it — consistently.
Strategically — Live
Campaign performance — this month
Revenue
$84,200
↑ 22% vs last month
POAS
2.8x
↑ profit on ad spend
Ad spend
$20,047
vs $20K cap
Gross profit
$31,600
↑ 18% vs last month
Reporting against revenue and profit — not impressions or CTR.
The problem
Scaling Google Ads spend is easy. Any agency can increase impressions, clicks, and revenue by raising the budget. What's hard — and rare — is understanding whether the revenue being generated is actually profitable after product costs, fulfilment, and ad spend are factored in.
ROAS tells you how much revenue came back for every pound spent on ads. POAS (Profit on Ad Spend) tells you how much profit did. A business running 4x ROAS on low-margin products can be losing money on every click. Most agencies never look at this.
No understanding of gross margin at product level
Without product-level margin data, campaign structure is guesswork. High-spend products might be your least profitable. You won't know until someone maps the numbers.
ROAS targets set without reference to profitability
A 4x ROAS target sounds strong. But if your gross margin is 30%, you need ROAS above 3.3x just to break even on ad spend — before overheads. Most targets are set without this calculation.
Feed quality never gets addressed
Campaign performance is determined by feed quality before bidding strategy. Agencies manage campaigns. The upstream data problem never gets fixed.
Reporting that avoids the hard number
Impressions, CTR, ROAS. Metrics that look good. Gross profit contribution — the number that tells you whether Google Ads is actually making you money — is rarely in the report.
How it works
01
Before we touch campaigns, we map your gross margin at the product level. What does profitable actually look like for this business? What POAS target do we need to hit to make Google Ads contribute — not just generate revenue? That number is the foundation of everything that follows.
02
Campaigns built on broken product data don't work, regardless of how well they're structured. Disapprovals resolved, titles optimised, attributes complete, product categories correct. This happens before any campaign work starts.
03
Shopping and Performance Max campaigns structured around your gross margin data — not just revenue. Products are grouped by their contribution to profit, not just their spend. Bidding strategy targets your POAS threshold. High-margin products get the spend they deserve. Low-margin products don't eat your budget.
04
Monthly review covering gross profit contribution, POAS, and revenue — in that order. Targets are agreed in month one based on your margin data. Every subsequent report is measured against them. No impressions. No CTR. Just the number that tells you whether Google Ads is making you money.
What's included
Google Ads Management is a human-delivered managed service — dedicated account manager, strategic oversight, AI-powered execution. Requires an existing Google Ads account with $3K+/month in spend and 3 months of history.
Book a free auditProduct-level margin analysis before campaign build. We establish your POAS target — the minimum profit return needed for Google Ads to be worthwhile — and build to it.
Shopping campaigns structured by profit contribution. Products bidded according to their margin — not treated as a single undifferentiated catalogue.
PMax campaigns built with proper asset groups, audience signals, and product exclusions. Weekly optimisation. No black-box spend without accountability.
Brand and non-brand search campaigns managed alongside Shopping for full-funnel coverage.
GA4 setup and audit, enhanced conversions, consent mode v2 — accurate data from day one.
Feed health alerts and disapproval flags included. Full MC Optimization is the $799 product (or $1,999 bundle).
For AI-assisted title updates and attribute improvements within campaign scope.
One call/month with your dedicated account manager. Review covers gross profit contribution, POAS, and revenue — in that order. No impressions, no CTR.
How it compares
| Option | Price | What you actually get | POAS-focused | Feed + campaigns integrated |
|---|---|---|---|---|
| Standard ecommerce agency | $1,000–$2,500/mo | Campaign management with ROAS reporting — no margin analysis, no feed ownership | ✗ | ✗ |
| Large agency | $2,500–$5,000/mo | Senior team overhead, still reporting on ROAS not profit, feed separate | ✗ | ✗ |
| Freelancer | $500–$1,000/mo | Campaign execution, no strategic margin analysis, limited capacity | ✗ | ✗ |
| In-house hire | $4,000–$7,000/mo fully loaded | One person, usually no feed tooling, no redundancy | ✗ | ✗ |
| Strategically.co Google Ads Management | $1,499/mo | Margin mapping → POAS targeting → POAS reporting. Feed and campaigns as one system. | ✓ | ✓ |
Results
Home & garden retailer
~8,000 SKUs
Feed restructure followed by Shopping rebuild with gross margin mapping. POAS target set before campaigns launched.
Wasted spend
−64%
Gross profit contribution
+41%
Achieved in 90 days
Sports & outdoor retailer
~22,000 SKUs
Title optimisation, Performance Max restructure by product category. Margin data used to exclude loss-making products from spend.
Revenue from Google
+38%
MC disapprovals
−91%
Achieved in 60 days
Previous
← Data enrichmentWe'll audit your feed, your current campaign structure, and — if you share your margin data — show you what your Google Ads are actually returning in profit, not just revenue.
Book a free audit →No commitment. Written report within five working days.