Product Description Writer
Manufacturer copy is duplicate content. It doesn't convert and Google doesn't rank it. We rewrite it — automatically, at scale — into original descriptions that help customers buy and search engines understand what you're selling.
Strategically — Description writer
Before — Manufacturer copy
"Model XR-450. Stainless steel construction. 450W motor. Dimensions: 32x18x22cm. Weight: 2.4kg. CE certified."
After — Strategically rewrite
"Built for kitchens that actually cook. The XR-450's 450W motor handles everything from morning smoothies to hot soups — quiet enough for the school run, powerful enough for dinner parties. Stainless steel that wipes clean in seconds."
Tone
Your brand
SEO
Optimised
Original
100%
The problem
Most ecommerce stores carry the same product descriptions as every other retailer stocking the same products. Google sees thousands of pages with identical copy and doesn't know whose to rank. It often ranks none of them.
Beyond rankings, manufacturer copy isn't written to sell. It lists specifications. It doesn't speak to the customer's problem, their context, or why this product is the right one for them. It doesn't convert.
Rewriting manually isn't realistic at scale. Above 500 products it becomes practically impossible to keep up — especially when new products arrive weekly.
Duplicate content across every retailer
If you're stocking the same products as competitors and using the manufacturer's copy, you have exactly the same content as them. Google penalises this — or simply doesn't rank any of you.
Descriptions that don't convert
Spec sheets tell customers what a product is. Good descriptions tell them why it's right for them — in their language, addressing their real buying question. Most manufacturer copy does the former, not the latter.
Google can't understand what you're selling
AI crawlers need context to understand a product's relevance to a search. Generic manufacturer copy gives them very little to work with. Original, structured descriptions give them everything they need.
You can't write 5,000 descriptions manually
At 500 products, a writing project is a months-long undertaking. At 5,000, it's not feasible without automation. And it needs to happen again every time new products are added.
How it works
01
Connect your Shopify store. We pull in every product — title, description, meta title, meta description — and analyse the current content against SEO requirements, duplicate content signals, and conversion structure. You see exactly what's weak, what's missing, and what needs rewriting.
02
We rewrite descriptions in your brand's tone — original content, structured for both search engines and buying customers. Do it one product at a time, by category, or across your entire catalogue at once. Each description is written to answer the customer's real buying question, not to list specs.
03
Rewritten descriptions are published directly back to your Shopify store — product descriptions, meta titles, meta descriptions. No CSV exports, no manual copy-paste. New products added to your store are picked up automatically and queued for rewriting.
What's included
The product description writer starts at $50/month — an entry point designed to get your catalogue covered quickly, then scale with you.
See full pricing →Every product analysed against duplicate content, SEO structure, and conversion requirements before a word is written.
Written in your brand tone. Structured to answer the customer's buying question. Not copied from anywhere.
Every product gets an original meta title and meta description — written for click-through rate, not just keyword inclusion.
Rewrite a single product before launch, or process your entire catalogue in one run. You choose the scope.
New products added to your Shopify store are detected and queued automatically — no manual trigger needed.
Approved descriptions are pushed directly back to your store. No exports, no CSV uploads, no copy-paste.
Set your tone of voice once — formal, casual, technical, lifestyle — and every description is written consistently to it.
Pricing
The product description writer is priced separately from our feed management and enrichment services — an entry point you can start with independently, at any catalogue size.
When you're ready to go further — structured attribute data, Shopping feed optimisation, Google Ads management — those services layer on top. Most clients start here and grow into the full stack.
✓ Works standalone — no other Strategically product required
✓ Natural next step to feed management and data enrichment
✓ Credits transfer — description credits count toward any Strategically plan
Product description writer
Starter
$50/month
Month-to-month · no setup fee · cancel anytime
200 description credits/month
Full Shopify content audit
Product descriptions + meta content
Direct Shopify publishing
Brand tone configuration
Get started
Connect your Shopify store and we'll run a free content audit — showing you which products have duplicate copy, thin descriptions, or missing meta content, and what a rewrite would look like.
Get a free content audit →No commitment. Takes about two minutes to connect.